Media Planning & Buying
Advertah plans and buys media across digital, outdoor, radio and print in the UAE, so your budget reaches the right audience at the right time and the right price. One plan, one point of contact, and clear reporting on what every placement delivered.
UAE · Sri Lanka · India One integrated team Monthly reporting
Media in the UAE is fragmented: social platforms, search, streaming, billboards on Sheikh Zayed Road, malls, radio in several languages and specialist publications. Choosing the right mix, and negotiating good rates, is where most of an advertising budget is won or lost.
We start from your audience and objective, build a media plan that balances reach, frequency and cost, then book, traffic and monitor the campaign for you.
Media we plan and buy
Digital and social media
Meta, Google, YouTube, TikTok, Snapchat, LinkedIn and X, set up and optimised for awareness, traffic or conversions.
Programmatic and display
Targeted display, video and native placements across premium UAE and regional websites and apps.
Outdoor and DOOH
Billboards, digital screens, mall and airport media, planned by location, traffic and audience.
Radio and audio
Spots and sponsorships on English, Arabic, Hindi and Malayalam radio stations, plus streaming audio.
Print and publications
Newspaper, magazine and trade publication placements and advertorials.
Campaign reporting
Post-campaign reports covering delivery, reach, frequency, costs and results against your goals.
How we work
01
Brief
We agree your audience, objectives, timing and budget.
02
Media plan
We recommend channels, placements, flighting and expected results.
03
Negotiate and book
We secure rates and inventory and handle the bookings.
04
Launch and monitor
We check delivery and optimise digital placements while the campaign runs.
05
Report
You receive a full report and recommendations for the next campaign.
Why choose Advertah
- Channel-neutral advice: we recommend what fits your audience, not what pays us most.
- Online and offline in one plan, so channels support each other.
- Creative support from our content and design team when you need ads adapted for each placement.
- Transparent reporting on spend and delivery.
Serving the UAE, Sri Lanka and India
Our team is based in the UAE and works with clients across the Emirates, including Dubai, Sharjah, Abu Dhabi and Ajman. We also run campaigns for brands in Sri Lanka and India, and for UAE companies reaching customers in those markets.
United Arab EmiratesSri LankaIndia
Frequently asked questions
What is media planning and buying?
Media planning decides where, when and how often your ads should run to reach your audience. Media buying is negotiating and booking those placements. Together they make sure your budget is spent efficiently.
What budget do I need for a media campaign in the UAE?
It depends on the channels and duration. Digital campaigns can start with modest monthly budgets, while outdoor and broadcast need larger investments. We will recommend a plan that fits your budget.
Do you handle both online and offline media?
Yes. We plan and buy digital, social, programmatic, outdoor, radio and print, so your campaign is managed as one plan.
Can you create the ads too?
Yes. Our creative and content team can design and adapt ads for each channel and format.
How do you choose the right media for my campaign?
We look at your audience, objectives and budget, then compare reach, cost and audience data across channels to build a plan that gets the most from your budget.
Can you book outdoor, radio and cinema advertising?
Yes. We plan and book billboards, digital screens, mall media, radio, cinema and print alongside digital channels.
How do you measure campaign performance?
We agree KPIs before launch and report on delivery, reach, frequency, cost and results, followed by a post-campaign review to improve the next plan.
Planning a campaign?
Share your objective, audience and budget, and we will send a media plan with recommended channels and expected reach.