Popular Questions
Frequently Asked Questions
General questions
01
What services does Advertah offer?
Advertah is an integrated communication agency. We offer digital marketing, public relations, corporate communication, media planning and buying, influencer marketing, media monitoring, Google Shopping and price comparison, SEO, GEO and AEO, web and app development, content creation and English to Arabic translation.
02
Where is Advertah based, and which markets do you serve?
Our office is at Business Center, SPC Free Zone, Sharjah, UAE. We work with clients across the UAE, Sri Lanka and India.
03
Can I hire Advertah for just one service?
Yes. You can start with a single service, such as PR or social media, and add more later. Many clients combine services so one team manages their message across every channel.
04
How do I get a quote?
Fill in the form on our Contact page, call +971 56 789 4489 or message +971 56 627 9688. We will ask a few questions about your goals and send you a clear proposal.
05
Do you work in English and Arabic?
Yes. We create content, press releases, ads and websites in English and Arabic, and we offer translation between the two languages.
Digital Marketing
01
How much does digital marketing cost in the UAE?
It depends on the channels, the amount of content and your advertising budget. Advertah offers five monthly packages, from a starter social media package to full-service multi-channel campaigns. Ad spend is paid separately to the platforms. Contact us for a quote matched to your goals.
02
Which social media platforms should my business use?
Most UAE consumer brands do well on Instagram and TikTok, while B2B companies get more from LinkedIn and Google Search. We recommend a mix based on where your customers spend time and what you want them to do.
03
How soon will I see results?
Paid campaigns can bring traffic and leads within the first weeks. Organic social media growth and brand awareness build over three to six months of consistent activity.
04
Do you create the content as well?
Yes. Our team writes the copy and produces designs, stories, reels and short videos. For product shoots and event coverage we use our photography and video team.
05
Is there a minimum contract?
We usually start with a three-month period so campaigns have time to learn and improve, then continue month to month. Ask us about trial arrangements for new clients.
06
Do you manage paid ads on Google, Meta and TikTok?
Yes. We plan, set up and optimise campaigns on Google Search, Performance Max, Meta (Facebook and Instagram), TikTok, Snapchat and LinkedIn, with conversion tracking so you can see what every dirham delivers.
07
Will I get regular reports?
Yes. You receive a monthly report covering reach, engagement, leads, sales and ad spend, with clear recommendations for the next month.
08
Can you take over our existing social media accounts?
Yes. We review your current accounts, keep what works and build a content plan around your goals. Your business keeps full ownership of all social media and ad accounts.
Public Relations
01
What does a PR agency in Dubai do?
A PR agency manages how your business is presented in the media. That includes writing press releases, pitching stories to journalists, arranging interviews, organising press events, handling crises and reporting on the coverage achieved.
02
How much does PR cost in the UAE?
Costs depend on scope. You can commission a single press release with distribution, a launch campaign, or a monthly PR retainer. Advertah offers both individual PR services and a full PR package. Contact us for a quote.
03
Can you guarantee press coverage?
No honest PR agency can guarantee editorial coverage, because editors decide what they publish. We maximise your chances with strong story angles, well-written material and targeted outreach, and we report on every result.
04
Do you write press releases in Arabic?
Yes. We prepare releases in English and Arabic so you can reach both English-language and Arabic-language media in the UAE.
05
How long does it take to get coverage?
Online news coverage can appear within days of distribution. Features, interviews and print coverage usually take several weeks because of editorial schedules.
06
Which media do you work with?
We work with UAE and regional print, online, broadcast and trade media in English and Arabic, as well as relevant bloggers, podcasts and content creators.
07
Do you organise press conferences and media events?
Yes. We manage launches, press conferences, media briefings and media visits, from the invitation list to on-the-day coordination and follow-up.
08
Can you help us during a crisis?
Yes. We help you prepare holding statements, spokesperson lines and a response plan, and we monitor coverage closely so you can act quickly.
Corporate Communication
01
What is corporate communication?
Corporate communication is how an organisation communicates with all its audiences, including employees, investors, customers, partners, regulators and the media. It covers strategy, key messages, internal communication, corporate publications and crisis communication.
02
How is corporate communication different from PR?
PR focuses mainly on media coverage and public reputation. Corporate communication is broader and includes internal and stakeholder communication. Advertah offers both, so they work from the same messages.
03
Can you write our company profile?
Yes. We write and design company profiles, capability statements and corporate presentations that explain what you do and why clients should choose you.
04
Do you support internal communication for large teams?
Yes. We create newsletters, announcements, intranet content and change communication for organisations of different sizes.
05
Do you write CEO messages and speeches?
Yes. We write executive messages, speeches, LinkedIn thought-leadership posts and talking points in your leader's own voice.
06
Can you produce annual and sustainability reports?
Yes. We write and design annual, ESG and impact reports that turn data into a clear story for investors, partners and employees.
07
Do you design corporate forms and templates?
Yes. Our design team creates branded corporate forms, letterheads, presentation templates and document templates, so every document your company sends matches your brand.
Media Planning & Buying
01
What is media planning and buying?
Media planning decides where, when and how often your ads should run to reach your audience. Media buying is negotiating and booking those placements. Together they make sure your budget is spent efficiently.
02
What budget do I need for a media campaign in the UAE?
It depends on the channels and duration. Digital campaigns can start with modest monthly budgets, while outdoor and broadcast need larger investments. We will recommend a plan that fits your budget.
03
Do you handle both online and offline media?
Yes. We plan and buy digital, social, programmatic, outdoor, radio and print, so your campaign is managed as one plan.
04
Can you create the ads too?
Yes. Our creative and content team can design and adapt ads for each channel and format.
05
How do you choose the right media for my campaign?
We look at your audience, objectives and budget, then compare reach, cost and audience data across channels to build a plan that gets the most from your budget.
06
Can you book outdoor, radio and cinema advertising?
Yes. We plan and book billboards, digital screens, mall media, radio, cinema and print alongside digital channels.
07
How do you measure campaign performance?
We agree KPIs before launch and report on delivery, reach, frequency, cost and results, followed by a post-campaign review to improve the next plan.
Influencer Marketing
01
Do influencers in the UAE need a licence?
Yes. Influencers and content creators who promote products or services for payment in the UAE need an advertiser permit from the UAE Media Council. We check permit status before booking any creator.
02
How much does influencer marketing cost in Dubai?
Fees vary widely with the creator's following, platform and deliverables, from product-only collaborations with nano influencers to significant fees for well-known names. We recommend a creator mix that fits your budget.
03
Micro or macro influencers: which is better?
Micro influencers often deliver higher engagement and trust at a lower cost, while macro influencers bring reach and visibility. Many campaigns combine both.
04
How do you measure influencer campaign results?
We track reach, impressions, engagement, link clicks and, where possible, sales through unique links and discount codes.
05
How do you choose influencers for my brand?
We check each creator's audience location and age, engagement quality, past brand work and fit with your values, not just follower numbers.
06
Who owns the content influencers create?
Usage rights are agreed in writing before the campaign starts. Where needed, we negotiate rights so you can reuse the content in ads and on your own channels.
07
Can you run campaigns across the UAE and the GCC?
Yes. We work with creators in the UAE and across the region and can run multi-market campaigns in English and Arabic.
Media Monitoring
01
What is media monitoring?
Media monitoring is the tracking of mentions of your brand, people, competitors or topics across news, broadcast and social media, so you know what is being said and can measure your visibility.
02
Do you monitor Arabic media?
Yes. We monitor both English and Arabic sources in the UAE and the wider region.
03
How often will I receive reports?
You can choose daily summaries, weekly or monthly reports, and instant alerts for important mentions.
04
Can you monitor my competitors?
Yes. Competitor tracking and share-of-voice comparison can be included in your monitoring.
05
Which sources do you monitor?
We monitor print, online news, broadcast and social media in English and Arabic, across the UAE and the wider region.
06
Can I get alerts when my brand is mentioned?
Yes. As well as scheduled reports, we can send alerts for important mentions so you can respond quickly.
07
Do you measure sentiment and share of voice?
Yes. Reports include share of voice, sentiment, key messages and reach, so you can see how coverage is shaping your reputation.
Google Shopping & Price Comparison
01
What is a Comparison Shopping Service (CSS)?
A Comparison Shopping Service (CSS) is a tool that allows e-commerce websites to display their products on various platforms, enabling consumers to compare prices, features, and specifications across different retailers. This helps shoppers make informed purchasing decisions by comparing products in one place.
02
How does Advertah help my online store grow?
By joining Advertah, your store can gain more visibility through prominent comparison platforms like Bing Shopping. We optimize your product listings to increase exposure, helping you reach a wider audience and boost traffic, leading to higher sales and a greater return on investment.
03
What are the advantages of partnering with Advertah over going directly with Microsoft?
Working with Advertah provides you with expert support and guidance to maximize the performance of your shopping ads. You save 25% compared to registering directly with Microsoft, with no additional hidden fees. Plus, our dedicated account managers help fine-tune your campaigns for optimal results, ensuring you make the most out of your advertising spend.
04
Which platforms will my products be listed on?
As an Advertah partner, your products will be featured on well-known comparison shopping sites such as Bing Shopping, one of the largest platforms for product discovery and comparison. This gives your products a wider audience and better chances of being noticed by potential customers.
05
How does the pricing and billing work with Advertah?
We offer flexible pricing models tailored to your business needs, including Cost-Per-Click (CPC), Cost-Per-Acquisition (CPA), or a combination of both. There are no setup fees. Detailed pricing terms will be clearly outlined in our partnership agreement.
06
What do I need to join Advertah?
To start using Advertah, you must have an active e-commerce website and a product feed that meets Microsoft guidelines. Your feed should include up-to-date and accurate details about your products, such as names, descriptions, prices, and images.
07
How does Bing Shopping advertising work?
Advertah helps manage and promote your products through Bing Shopping ads. These ads link directly to your product pages, allowing users to click through to make a purchase. We continuously monitor and optimize your ads to ensure they’re driving the best traffic and delivering strong sales results. Keeping your product feed updated regularly is essential for maintaining visibility.
08
Can I use Advertah’s comparison service alongside my existing marketing efforts?
Yes, absolutely! Advertah works alongside your existing advertising strategies. It can complement other digital marketing efforts such as search ads, social media campaigns, and email marketing, helping you reach more customers by appearing on comparison shopping platforms.
09
What kind of support can I expect from Advertah?
Advertah offers full support, from campaign setup to troubleshooting. Our team assists with product feed optimization, provides guidance on campaign management, and helps you implement best practices to enhance performance. Whether you need help with strategy or technical issues, we’re here for you every step of the way.
10
What are product feeds, and why are they important?
Product feeds are data files that contain detailed information about your products in a structured format (such as CSV or XML). These feeds are essential for displaying your products on comparison shopping platforms like Bing. Accurate and regularly updated product feeds ensure that your listings are always up-to-date, making it easier for customers to find your products.
11
Do you charge any hidden fees?
No, Advertah does not charge any hidden fees. We offer straightforward pricing models, and you only pay for the advertising services we provide. Our pricing options, such as CPC or CPA, are transparent and customizable based on your business goals.
12
What do I need to do to ensure optimal listings on Advertah?
To make your product listings as effective as possible, ensure that your product feed includes complete and accurate information. Details like EAN (European Article Number), MPN (Manufacturer Part Number), and clear product descriptions, as well as accurate pricing and delivery information, will make your offers stand out. Providing high-quality images and detailed product data can significantly boost your visibility and sales.
13
What format should my product feed be in?
You can submit your product feed in either CSV or XML format, with XML being preferred. To ensure optimal performance and quicker loading times, you can compress your feed into zip or gzip formats. Make sure to update your feed regularly (preferably several times a day) to reflect the most current prices, availability, and product details.
14
How frequently should I update my product feed?
We recommend updating your product feed frequently to keep your listings accurate and up-to-date. Ideally, you should update your feed multiple times a day to ensure that customers see the latest prices and availability when browsing your products. Regular updates help maintain high visibility on comparison shopping platforms.
15
What if I need to make changes to my campaigns?
You can easily modify your campaigns at any time. Whether you want to adjust your bids, budgets, or targeting, we offer the flexibility to make changes to your campaign settings as your business needs evolve. You can also opt in or out of specific campaigns if needed.
16
Do I need a Google Merchant Center account?
Yes. We help you set up or audit Merchant Center, connect your product feed and fix disapprovals so your products are eligible to show.
17
Can you optimise my product feed?
Yes. We improve product titles, descriptions, categories and attributes so your products match more searches and earn more clicks.
18
Is Google Shopping suitable for small online stores?
Yes. Shopping ads are paid per click, budgets can start small, and a well-optimised feed can deliver strong returns for stores of any size.
SEO, GEO & AEO
01
What is the difference between SEO, GEO and AEO?
SEO helps your pages rank in search engine results. GEO (Generative Engine Optimisation) helps your brand appear and be cited in AI-generated answers from tools like ChatGPT, Gemini and Perplexity. AEO (Answer Engine Optimisation) structures your content so it is chosen as the direct answer in featured snippets, People also ask boxes and voice search.
02
Why does my business need GEO now?
More customers ask AI assistants for recommendations instead of browsing search results. If AI tools do not know or trust your business, they will recommend your competitors. GEO makes sure your brand facts, expertise and reputation are clear to these tools.
03
How long does SEO take to work?
Technical fixes can bring improvements within weeks, but meaningful ranking, traffic and AI visibility gains usually take three to six months, depending on competition and your starting point.
04
How much do SEO services cost in Dubai?
Advertah offers monthly packages from entry level to multi-country programmes, plus custom enterprise plans. The right package depends on the number of pages, keywords and locations you need. Contact us for a quote.
05
Can you guarantee first-page rankings or AI mentions?
No honest provider can guarantee them, because search engines and AI tools decide what they show. We commit to clear monthly work, transparent reporting and steady improvement.
06
What is included in an SEO audit?
A technical check (speed, indexing, mobile and schema), a content and keyword review, competitor analysis and a backlink review, with a prioritised action plan.
07
Do you write SEO content?
Yes. We write service pages, blogs and FAQs in English and Arabic, written for readers first and structured so search engines and AI assistants can understand them.
08
Can SEO help my business appear in ChatGPT, Gemini and Google AI Overviews?
That is the goal of GEO and AEO. We structure your content, build authority and keep your business information consistent online, so AI tools are more likely to mention and cite you.
Web & App Development
01
How much does a website cost in Dubai?
It depends on the number of pages, design complexity and features such as e-commerce or bookings. A landing page costs much less than a custom e-commerce site or app. Tell us your requirements and we will send a fixed quote.
02
How long does it take to build a website?
A landing page can be ready in one to two weeks. A typical corporate website takes four to eight weeks, and e-commerce sites or apps take longer depending on features.
03
Will I be able to update the website myself?
Yes. We build on user-friendly content management systems and show your team how to update pages, images and posts.
04
Do you provide hosting and maintenance?
Yes. We offer hosting, backups, security updates and ongoing support plans.
05
Can you build bilingual English and Arabic websites?
Yes. We can build websites with English and Arabic versions, including right-to-left layouts for Arabic.
06
Will my website be fast and mobile friendly?
Yes. Every site we build is responsive, optimised for speed and Core Web Vitals, and tested on phones, tablets and desktops.
07
Do you build e-commerce websites?
Yes. We build online stores with secure payments, product management, shipping options and product feeds ready for Google Shopping.
08
Can you redesign my existing website?
Yes. We review your current site, protect your search rankings with proper redirects and rebuild it with a modern design and clear calls to action.
Content Creation
01
How much does a photoshoot or video cost in Dubai?
It depends on the number of shots or videos, location, crew, models and editing. We quote per project or include content creation in a monthly marketing package.
02
Do you shoot on location?
Yes. We shoot at your premises, at events and at outdoor locations across the UAE, as well as in studio settings.
03
Can you produce content every month?
Yes. Many clients book a monthly shoot day to create a bank of photos and videos for their social media and ads.
04
Do you add Arabic subtitles?
Yes. We can add English and Arabic subtitles and on-screen text to videos.
05
Do you design corporate forms and business stationery?
Yes. We design branded corporate forms such as application, registration and order forms, invoices, quotations and receipts, along with letterheads, business cards and document templates, supplied as print-ready PDFs and editable files.
06
Do you provide graphic design for social media?
Yes. We design posts, stories, carousels, banners and ad creatives that follow your brand guidelines.
07
Can you create content in English and Arabic?
Yes. We produce captions, on-screen text, voice-overs and subtitles in both languages.
Translation Services
01
Which languages do you translate?
We translate from English to Arabic and from Arabic to English.
02
What kind of content can you translate?
Websites, marketing brochures, press releases, social media posts, company profiles, presentations, product descriptions, corporate forms and other business documents.
03
Do you translate word for word?
No. We translate meaning, tone and intent, and adapt cultural references, dates and units so the text reads naturally to UAE and GCC audiences.
04
How long does a translation take?
It depends on the length and subject. We confirm the delivery date with your quote, and urgent jobs can be prioritised.
05
Can you translate and design the final file?
Yes. Our designers can place the translated text into your layouts with correct right-to-left Arabic formatting, ready for print or web.
06
How much does translation cost?
Pricing depends on the word count, subject matter and turnaround time. Send us your file and we will reply with a quote.