Popular Questions
Frequently Asked Questions
01
What is a Comparison Shopping Service (CSS)?
A Comparison Shopping Service (CSS) is a tool that allows e-commerce websites to display their products on various platforms, enabling consumers to compare prices, features, and specifications across different retailers. This helps shoppers make informed purchasing decisions by comparing products in one place.
02
How does Advertah help my online store grow?
By joining Advertah, your store can gain more visibility through prominent comparison platforms like Bing Shopping. We optimize your product listings to increase exposure, helping you reach a wider audience and boost traffic, leading to higher sales and a greater return on investment.
03
What are the advantages of partnering with Advertah over going directly with Microsoft?
Working with Advertah provides you with expert support and guidance to maximize the performance of your shopping ads. You save 25% compared to registering directly with Microsoft, with no additional hidden fees. Plus, our dedicated account managers help fine-tune your campaigns for optimal results, ensuring you make the most out of your advertising spend.
04
Which platforms will my products be listed on?
As an Advertah partner, your products will be featured on well-known comparison shopping sites such as Bing Shopping, one of the largest platforms for product discovery and comparison. This gives your products a wider audience and better chances of being noticed by potential customers.
05
How does the pricing and billing work with Advertah?
We offer flexible pricing models tailored to your business needs, including Cost-Per-Click (CPC), Cost-Per-Acquisition (CPA), or a combination of both. There are no setup fees. Detailed pricing terms will be clearly outlined in our partnership agreement.
06
What do I need to join Advertah?
To start using Advertah, you must have an active e-commerce website and a product feed that meets Microsoft guidelines. Your feed should include up-to-date and accurate details about your products, such as names, descriptions, prices, and images.
07
How does Bing Shopping advertising work?
Advertah helps manage and promote your products through Bing Shopping ads. These ads link directly to your product pages, allowing users to click through to make a purchase. We continuously monitor and optimize your ads to ensure they’re driving the best traffic and delivering strong sales results. Keeping your product feed updated regularly is essential for maintaining visibility.
08
Can I use Advertah’s comparison service alongside my existing marketing efforts?
Yes, absolutely! Advertah works alongside your existing advertising strategies. It can complement other digital marketing efforts such as search ads, social media campaigns, and email marketing, helping you reach more customers by appearing on comparison shopping platforms.
09
What kind of support can I expect from Advertah?
Advertah offers full support, from campaign setup to troubleshooting. Our team assists with product feed optimization, provides guidance on campaign management, and helps you implement best practices to enhance performance. Whether you need help with strategy or technical issues, we’re here for you every step of the way.
10
What are product feeds, and why are they important?
Product feeds are data files that contain detailed information about your products in a structured format (such as CSV or XML). These feeds are essential for displaying your products on comparison shopping platforms like Bing. Accurate and regularly updated product feeds ensure that your listings are always up-to-date, making it easier for customers to find your products.
11
Do you charge any hidden fees?
No, Advertah does not charge any hidden fees. We offer straightforward pricing models, and you only pay for the advertising services we provide. Our pricing options, such as CPC or CPA, are transparent and customizable based on your business goals.
12
What do I need to do to ensure optimal listings on Advertah?
To make your product listings as effective as possible, ensure that your product feed includes complete and accurate information. Details like EAN (European Article Number), MPN (Manufacturer Part Number), and clear product descriptions, as well as accurate pricing and delivery information, will make your offers stand out. Providing high-quality images and detailed product data can significantly boost your visibility and sales.
13
What format should my product feed be in?
You can submit your product feed in either CSV or XML format, with XML being preferred. To ensure optimal performance and quicker loading times, you can compress your feed into zip or gzip formats. Make sure to update your feed regularly (preferably several times a day) to reflect the most current prices, availability, and product details.
14
How frequently should I update my product feed?
We recommend updating your product feed frequently to keep your listings accurate and up-to-date. Ideally, you should update your feed multiple times a day to ensure that customers see the latest prices and availability when browsing your products. Regular updates help maintain high visibility on comparison shopping platforms.
15
What if I need to make changes to my campaigns?
You can easily modify your campaigns at any time. Whether you want to adjust your bids, budgets, or targeting, we offer the flexibility to make changes to your campaign settings as your business needs evolve. You can also opt in or out of specific campaigns if needed.